Author hosting for a site that sells nothing itself.
An author site takes no payments. It sends people to retailers and collects email addresses, which makes redirects and a list the entire technical surface.
Two things matter, and neither is a cart.
Everything an author site does is either point somebody at a retailer or persuade them to join a list.
Buy links that still work in five years
Retailer URLs change, editions go out of print and territories differ. Those links are managed redirects rather than hard-coded, so fixing one is one change instead of forty.
An embargo that actually holds
Cover reveals and preorder pages go live at a contracted time, often set by a publisher. Scheduled publishing runs on a real timer rather than on the next page view.
The mailing list is the career
It is the only audience an author owns outright, independent of any platform. Signup handling and export are treated as the important part of the site, because they are.
Launch week attention
A review, a podcast or a prize listing sends a year of traffic in two days. Pages are served from the edge so the spike is bandwidth rather than an outage.
A back catalogue that stays online
Older titles keep selling quietly for years. Their pages and links are maintained rather than left to rot behind the current release.
A date somebody else chose.
Publication dates are contractual. The site has to be correct at a specific hour, with links that work in every territory, and nobody technical is on hand that morning.
- Retailer links managed centrally as redirects
- Timed reveals driven by a real scheduler
- Signup and export handled as the primary function
- Older title pages maintained
Right at the hour, fast all week.
The site is judged on two days a year. Both are known in advance, which makes them the only ones worth engineering for.
What we change for author sites
No checkout, no inventory. What is left is outbound links, a list and a date, so those are what get the attention.
| Setting | What we do | Why |
|---|---|---|
| Retailer links | Managed as central redirects rather than hard-coded | Retailer URLs change and editions differ by territory, so a link written into forty pages becomes forty edits the moment one breaks. |
| Timed publishing | Driven by a real scheduler rather than by page views | A cover reveal or preorder page has a contracted go-live hour, and WordPress's own scheduler only fires when somebody happens to visit. |
| Mailing list handling | Signup and export treated as the site's primary function | The list is the only audience an author owns independently of a retailer or platform, which makes it more valuable than anything else on the site. |
| Spike delivery | Book and news pages served from the edge | A review or prize listing delivers a year of traffic across two days, and it arrives without warning on a page you cannot rewrite in time. |
| Back catalogue upkeep | Older title pages kept current rather than archived | Previous books keep selling quietly, and their pages are where broken retailer links go unnoticed for years. |
Simple, transparent pricing.
Every plan includes free migration, daily backups, SSL and 24/7 support.
- 1 WordPress site
- 10 GB NVMe disk
- Free SSL
- Daily backups
- One-click deployment
- Support tickets
- 5 WordPress sites
- 50 GB NVMe disk
- Free SSL
- Daily backups
- One-click deployment
- Priority support tickets
- 20 WordPress sites
- 200 GB NVMe disk
- Free SSL
- Daily backups
- One-click deployment
- Dedicated support
Questions, answered.
I do not sell books on my site. What does hosting even do?
My publisher set a reveal time. Will the page go live then?
A retailer changed their URLs and my links broke. What now?
Can I take my mailing list with me?
Be ready on publication day.
Move the author site across - migration is free, list included.